We’re kicking off Pride month with a new campaign dedicated to educating people on the power of PrEP, featuring Freddie’s newest ambassador, Brooke Lynn Hytes! As the host of Canada’s Drag Race, Brooke is a recognizable icon in the LGBTQ2S+ community — making them the perfect partner to support us in getting the word out about how you can get PrEP quickly, affordably, and judgment-free with Freddie.
In addition to Brooke, our latest campaign features other Canadian creators including drag queen and Call Me Mother season 2 finalist Makayla Couture, plus musician and model Roney X. Check them out in the video above!
Keep an eye out on the web, in your favourite dating apps, and across the city of Toronto for our new ads! If you see one IRL, snap a pic and tag us @go__freddie on Instagram or @gofreddie on TikTok.
Not taking PrEP yet? Become a PrEP superstar and prevent HIV by signing up for Freddie, the easy, fast and discreet way to get PrEP. PrEP is a pill that helps prevent HIV when taken as prescribed. It's highly effective at preventing HIV, but it can have a risk of reduced kidney function and bone density. This risk is low - a recent study of 14,000 PrEP patients found 0.9% had these problems. It does not protect against other STIs so we recommend using it alongside other protective measures.
Freddie’s expert clinicians will walk you through the entire process, and you’ll receive PrEP delivered straight to your door. Thousands of Canadians trust Freddie to keep them safe from HIV with PrEP — and the vast majority of them pay $0 for it.
Click here to learn more and see if Freddie is right for you.
Be proud and be safe!
Plus, a huge thank you to the team at Rack & Pinion for their incredible work producing this campaign! Check out some behind-the-scenes shots below:
